Approaching Behaviour Change: the ABC's of Extension in NZ

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If we want to help farmers in the red meat sector lift their on-farm productivity and profitability, then we need to choose the most appropriate extension approach for each situation.

A significant piece of research has been done to identify successful extension approaches in New Zealand and internationally, looking at agriculture as well as other industries. This research identified nine extension approaches that are worth exploring in the context of New Zealand’s red meat farming industry. Read more about these nine extension approaches and a range of recommended extension activities.

To select an appropriate extension approach for your issue/opportunity use the 3 step process below.

Use this 3 step process to select the most appropriate extension approach for your issue/opportunity

Step 1

Define the issue/opportunity and benefits, and use the extension approach calculator

Step 2

Select relevant extension activities

Step 3

Plan your next steps
Red Meat Profit Partnership (RMPP). Alliance Group Limited. ANZ Bank New Zealand Ltd. ANZCO Foods. Beef + Lamb New Zealand Inc. Blue Sky Meats. Greenlea Premier Meats. Ministry for Primary Industries. Progressive Meats. Rabobank. Silver Fern Farms.

© Red Meat Profit Partnership 2015-2021
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